What's the Difference Between Lite & Unlimited?

Both plans give you full access to Empire by Design — your Content AI, Brand Blueprint, AI Coach, Brand Interview, Trending Content Research, and your complete Brand Vault. The difference is in how much you can use each day and how deeply the AI tracks your conversation.

Lite Plan ($29/mo or $310/yr)

• Full access to all features — Content AI, Blueprint, Coach, Brand Interview, Trending Research, Brand Vault
• Daily usage allowance of 350,000 tokens (~15-20 content sessions per day) — resets every midnight UTC
• 60-message conversation memory — the AI holds your full conversation for up to 60 messages, then intelligently summarises earlier messages to stay on track
• Brand Interview & Blueprint are free — these don't count toward your daily allowance, so you can set up your brand without worrying about limits
• Perfect for creators who use the platform a few times a day for content creation

Unlimited Plan ($49/mo or $520/yr)

• Everything in Lite, plus:
• No daily usage limits — create as much as you want, whenever you want
• 150-message conversation memory — the AI holds 2.5x more of your conversation in full detail, so it never loses your creative direction, feedback, or preferences during long sessions
• Deeper continuity in long sessions — ideal for extended content planning, full campaign builds, or detailed back-and-forth refinement
• Perfect for creators who use the platform daily and want the most intuitive, in-depth experience

Founding Member Plan ($29/mo)

• Same experience as Unlimited — no daily limits, 150-message conversation memory
• Exclusive to original founding members who joined through Kajabi
• A thank-you for believing in Empire by Design from the start

What Stays the Same on Both Plans

• Your Brand Profile, Memory, Blueprint, and uploaded documents are always preserved — even if you downgrade
• The AI always learns from your conversations and remembers your brand voice, offers, and audience
• All framework access, coaching insights, and content creation tools are identical

Updated on: 30/04/2026