What Is the Brand Vault?

The Brand Vault is your portal's long-term memory. It stores your brand profile (21 fields), uploaded documents, and reference files. Every content and coaching session draws from this automatically.

Brand Profile vs Uploaded Documents — What's the Difference?

Think of it in two layers:

• Brand Profile — the 21 core fields (mission, voice, offers, dream client etc). This is how Empire gets to know you, your audience, your brand and your voice. Fill these in through the Brand Interview or by uploading a brand doc (if you have something similar or have previously done this via Client Magnet Content).
• Uploaded Documents — full documents like sales pages, testimonials, offer decks. These are your contextual memory. They're referenced when relevant but don't live in the brand profile fields.

How to Upload a Document to the Brand Vault

• Click the Brand Vault button in the sidebar on desktop and "Vault" on mobile.
• Click "Upload More Docs"
• Select your file — PDF, DOCX, TXT, CSV, MD, RTF supported
• When asked 'Do you want me to extract brand profile data?' — click YES if it's a brand doc and you want it to fill in your brand interview. NO if it's a reference document (like an offer doc or testimonials) as it will stay as core memory but not as fields in your brand interview.

File Size Limits

• Images: 10MB — JPG, PNG, GIF, WEBP (in-chat only, not Brand Vault)
• PDFs and DOCX: 5MB
• Documents (TXT, CSV, MD, RTF): 2MB
• Maximum 5 files per upload
• Total Brand Vault size: 10MB — keep only essential documents here

Tips for Best Results

• Keep Brand Vault documents clean with clear headings so that Empire has clear context of what your document is about.
• If you want something to be remembered across the board (your offer messaging, business structure etc) - upload to the Brand Vault as this is your core memory.
• For one-off context (e.g. a specific offer for today's content) — attach directly in the chat using the 📎 button on the Chat
• If a document doesn't seem to be reading correctly — delete it and re-upload

Updated on: 24/03/2026