How Usage Works

Usage is measured in AI tokens — the amount of text the AI reads and writes. Every message you send and every response uses tokens. Longer responses use more tokens than short ones.

What Has a Limit

• Content tab — counted toward your daily and monthly allowance

• Coaching tab — counted toward your daily and monthly allowance

What Is Completely Unlimited

• Blueprint tab — always unlimited

• Brand Interview — always unlimited

• Brand Vault uploads and document extraction — always unlimited

• Design Dashboard tooltips — always unlimited

• Memory summaries and background tasks — always unlimited

Lite Plan Daily Allowance

The Lite plan includes a generous daily token allowance that resets at midnight UTC. The usage meter in your portal sidebar shows your current usage. Short messages use barely any allowance — big content generation requests use more. Most members never hit the limit in a normal session.

Unlimited Plan

The Unlimited plan has no daily cap. Create as much as you want, back to back — full content calendars, email sequences, coaching sessions, all in the same day.

If You Hit Your Limit

Your typed message is automatically saved in the input box so you don't lose it. Your Blueprint, Brand Vault, and Design Dashboard remain fully accessible. Your allowance resets at midnight UTC.

Updated on: 23/03/2026