How Memory Works

Empire by Design has three layers of memory:

• Brand Profile — your 21 core brand fields, always loaded

• Brand Vault Documents — uploaded docs, always referenced

• Coaching Memory — automatically generated summaries of your coaching conversations, building over time

Starting New Sessions

For best results, start a new session for each new topic rather than continuing one very long chat. A new content session, a new coaching session — keep them focused. Your brand memory carries across regardless.

The portal will give you a gentle warning when a chat is getting long. This isn't a lockout — it's a nudge to start fresh so you keep the best possible context.

Starring Content

Click the **⭐ button on any response to save it to your Saved Outputs. Saved items live in the database permanently and they're there to save important outputs such as hooks, discussions that you don't want to forget for later etc. These DO NOT open like a chat, but you can you click on them anytime you need them to copy them into another chat.

Exporting Chats

You can export any chat as a PDF using the export button at the top of the portal. Great for saving your blueprint or a really valuable coaching session.

Using Your Mic

The **🎤 button in the input area lets you speak your messages. Especially useful during the Brand Interview — speaking naturally often produces better brand voice data than typing.**

Updated on: 24/03/2026